Snippets help your website to build a good reputation. While the potential customer might not notice your website the first time they see a snippet, they will surely have it in the back of their mind the next time they come across it. This helps achieve long-term brand recognition. Once the searcher clicks on it, they will also see the name and the logo of your company. The snippet contains the address of your website. Since it is hard to miss featured snippets, the more you have, the more recognizable your website is. According to a recent study conducted by A Search Engine Watch, a featured snippet receives approximately 35% of all Google search clicks. It Helps You Draw Organic Traffic To Your WebsiteĪ featured snippet is the most noticeable thing on the first page of Google Search therefore, it drives the biggest amount of traffic to the website. Why Does A Featured Snippet Matter for SEO? 1. Before implementing new business strategies, it makes sense to conduct a business impact analysis. A featured snippet is an essential element of your SEO strategy. Now that it’s no longer possible, as a featured snippet is effectively the first result in the Google search. So, previously, the article in the featured snippet could also show up in the results below it. Now, results can no longer appear more than once in the listing. However, Google has recently made changes to its first-page algorithm. Previously, a featured snippet was referred to as “the result zero,” as it appeared above the first result in the Google Search. To illustrate with an example, here is the featured snippet for “ SEO strategy“
It is a piece of text at the top of the page that usually provides a laconic answer to a question typed by the person. Google’s automated search engine systems select a snippet. What is a Featured Snippet?Ī featured snippet is a piece of info collected by Google from all listings in the Google web search. In this article, we discuss the concept of a featured snippet, what makes it important, and the strategies that assist you in turning your article into one. One of clear success indications is when your content becomes a featured snippet. There are many ways to tell if your current SEO plan is successful.
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